5+-+Compare+Products

COMPARE - Similar products, production techniques / materials 400 words @http://www.behance.net/gallery/Betype-Agaisnt-Cancer/7890335 @http://www.behance.net/gallery/Lets-Bike-Boston/3155692 @http://www.behance.net/gallery/SOCIAL-AVERTISING/3121111 @http://www.behance.net/gallery/Shed-some-light-Social-Awareness/386410 @http://www.behance.net/gallery/Cuyler-Brownsville-Anti-Crime-Campaign/425376 @http://www.behance.net/gallery/Americathe-Obese-Social-Awareness-Campaign/6265013 @http://www.behance.net/gallery/Social-Awareness-Poster-Series/4504125 @http://www.behance.net/gallery/Social-Awareness-Posters/3644621 @http://www.behance.net/gallery/Equality-Diversity/3473111 [] http://www.behance.net/gallery/Love-Life-Festival/355056 [] [] [] @http://gatewaysart.tumblr.com/archive
 * Collect 4 examples of awareness campaigns (products) [[image:gatewaysart/Anti_Bullying_Poster_1_V__2_by_high_lactose.jpg align="right" caption="Anti Bullying Awareness Poster "]]
 * Paste images of the products into a Pages or Word doc
 * Try to relate the campaign to your planned product (Awareness Campaign)
 * Try to include at least one film example (ie: http://www.lifebeinit.org/)
 * Links to campaigns: **
 * Behance web site / or the web to select examples
 * Write at least 100 words about each product

You can use this template in word

Here is an example of how to fill in the template (also see below)

Task sheet - same info as this page

// Information from the web page (the About Project section if your example is from the Behance website) //
 * Include the following: **
 * ABOUT - Who made the campaign, why did they make it, include references – web address and date accessed


 * // your observations //**
 * MATERIALS - What materials is it made from (poster, film, screen meme?) How was it made – technique? (Photoshop, IMovie or other film program, animation, photography)
 * VISUALS -Design Elements (Line, shape, tone, texture pattern, and colours)
 * TYPOGRAPHY - size and style of font, spacing between letters and words, line spacing
 * IMPACT -Design principals (Balance – white space, Hierarchy – main images, Contrast, Repetition & Alignment
 * STRENGTHS - good things
 * WEAKNESS - bad things
 * INTERESTING - camera angles and music if a film

// ** PERFORMANCE CRITERIA ** (what you will be marked on) // //I3 Investigation and critical analysis of the characteristics of existing products, processes, systems, and/or production techniques.// ___ Use technical language & descriptive words (read the descriptions the designers give on [|Behance])
 * Tips: **
 * What does it look like visually is it clean, empty, crowded, busy
 * Is it simple, memorable, versatile, timeless, versitile, appropriate
 * Talk about the combination of colors, types of lines, shapes, value, texture & space (Design Elements)
 * Is there balance, hierarchy, contrast, repetition & alignment (Design Principles)

Awareness campaigns Four posters were designed to wrap around poles, campaigning for an end to the war in Iraq, pointing to the [|Global Coalition for Peace] web site. Grenades, rifles, missiles and tank guns come round the pole to catch up with the aggressor in each poster.
 * About **
 * || ‘What goes around comes around’ - campaigning for an end to the war in Iraq by [|Big Ant International] for the [|Global Coalition for Peace]

// Reference: //[|//http://theinspirationroom.com/daily/2009/what-goes-around-comes-around/#.UUVR3dH258Y//]// & //[|//http://bigantinternational.com///]// accessed 17 MARCH 2013 // ||  ||

Posters printed onto paper or card. Realistic looking photographs with text, likely developed using Photoshop. Landscape format with a strong horizontal visual line created by the images (gun, tank, jets. Blues and greys are the dominant colours. There is texture in the images - uniform, Jetstream, ground. Text is located at bottom of the poster, it is mainly in capitals, is white or black and in a plain helvetica type. There is a main message, a bi-line and a website contact. The contact is in another colour (orange and not in caps)
 * Materials **
 * Visuals **
 * Typography **

There is lots of negative space (the backgrounds – mostly sky), this contrasts with the main visual image.
 * Impact **

The simplicity of these posters is really good, in using only one main image they are not cluttered.
 * Strength **

The colours are quite dull and would not draw your attention from a distance. The text is also not very obvious and does not stand out.
 * Weakness **

The design of the posters to wrap around poles in public spaces is very interesting and would be easily read while people are waiting at traffic lights.
 * Interesting **