BRANDING

This is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Another name for a Brand is a Visual Identity - That is all the visual elements that make up your designs unique look

A Brand can include - A logo, colour scheme (set of colours) and font selections These can then be used to make communications products including:
 * 1) Stationery (Letterhead + business card + envelopes, etc.)
 * 2) Advertising (print, web ads)
 * 3) Signage (shop signs, sandwich boards, pull up or hanging banners)
 * 4) Promotional Products (stickers, fridge magnets, flyers, T-Shirts)