Design

GRAPHIC DESIGN Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience.

The main tools are images and typography (text, words)

Graphic designers develop and prepare information for publication with particular emphasis on matching of information styles to audience requirements. Graphic designers sometimes refer to their area of specialisation as visual communication a nd some university courses use this as the course title. An essential part of design is the preparation of plans and instructions - this is known as the Design brief.

COMMUN ICATIONS PRODUCTS Use of materials to design and make products that communicate information. They combine words and images to create a visual representation of ideas and messages to an audience. Any process where an outcome is being planned.

USES FOR GRAPHIC DESIGN
 * BRANDING / VISUAL IDENTITY**
 * Logos (image + colour scheme + font selection)
 * Stationery (Letterhead + business card + envelopes)
 * Advertising (print and web ads)
 * Signage (Shop signs + banners - Interior + exterior)
 * Promotion (flyers + fridge magnets + stickers)


 * PUBLICATIONS**
 * Books
 * Magazines
 * Newspapers / Newsletters
 * Websites
 * Video / film / Movies

**PRODUCT PACKAGING**
 * The packaging design that goods come in.

//Your communications product will be a combination of these//